SimpleTuition Earns Excellence Award for Second Year in Web Marketing Association WebAward Competition

Honored for ‘Standard of Excellence’ Awards in Both Education and Financial Services Categories for the Second Consecutive Year

Newton, MA, September 24, 2008 -- SimpleTuition, Inc., the leading student loan comparison site for personalized student loan research, today announced it has been honored with two Standard of Excellence WebAwards for its website development for the second consecutive year. The SimpleTuition website was recognized in both the education and financial services categories of the Web Marketing Association’s annual WebAwards competition where websites compete head to head with other sites within their industry.

Across both the education and financial services categories, SimpleTuition consistently scored 8’s and 9’s out of 10. In fact, judges complimented the site by saying, "Overall this site is well planned, organized and easy to manage with all of the different options for audiences, and confusion that already exists around the subject matter.”

Founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web, the Web Marketing Association’s annual WebAward competition is now in its 12th year. The WebAwards is the premier annual website award competition that names the best websites while setting the standard of excellence for all website development. This year nominations were received from 2,400 sites from 45 countries in 96 industry categories. Entries were evaluated on design, copy writing, innovation, content, interactivity, navigation, and use of technology. The competition was judged by a team of independent Internet professionals representing a variety of website development disciplines. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

“Our product and engineering team has been working to update and refine the SimpleTuition website to make it easier to use and offer more choices for families looking for student loans,” said Kevin Walker, CEO of SimpleTuition, Inc. “The WebAward recognition highlights the dedication and accomplishments of this team, and reinforces the breadth of information available for families in an easy to use format.”

SimpleTuition’s interactive approach to researching, comparing and selecting federal and private student loans at SimpleTuition.com enables borrowers to make more informed decisions about borrowing options. Detailed information on Stafford, private, certified private, PLUS, and GradPLUS loans from dozens of available top lenders is constantly updated – a big and valuable challenge in this summer’s dynamic financial market environment. Each loan option can be sorted and compared by monthly payment, total cost of the loan, number of payments, fees, and lowest and highest APR. No personally identifiable information or credit scoring is required.

About the Web Marketing Association
The Web Marketing Association is working to create a high standard of excellence for website development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association's annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 12th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.

About SimpleTuition, Inc.
Founded in 2005, SimpleTuition is the leading education loan comparison site for personalized student loan research. SimpleTuition is dedicated to helping students and parents make sense of education financing options. The company offers the leading independent and interactive solution for researching and comparing multiple Stafford, private, PLUS, and GradPLUS loans from dozens of lenders. SimpleTuition is headquartered in Newton, Mass., and is funded by Atlas Venture, Flybridge Capital Partners, and North Hill Ventures. For more information, visit SimpleTuition.com.

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Contact:
Jan Jahosky
KMC Partners
Public Relations for SimpleTuition
407-331-4699
jan@kmcpartners.com