Don Betterton was in admissions and financial aid at Princeton University for 30 years. As the principal in Betterton College Planning, he advises families on all aspects of the college-going process. Besides extensive experience in both admission and aid matters, he is also a Certified College Planner and an expert in all aspects of making the task of paying for college easier, from need-based aid for low and middle income families to tax savings for the more affluent.