With the job market more saturated than butter, it’s important that you set yourself apart from the rest of the pack. For best results, hone your personal brand. In other words: become your own advocate and become your own personal marketing tool. Here’s how:
- Hone your interests. If you’re going to make yourself into your own product, then you have to know what you’re selling. With that in mind, find your passion, stick with it, and do it well. It’s better to be exceptional at one thing than mediocre at many.
- Find your platform. Once you have your passion in your pocket, start sharing it. For example, you could start a blog or a personal website where you can share your ideas and thoughts. Even if what you’re interested in isn’t quite professional—say, food or photography—still showing your knowledge of the field can’t hurt. Plus, flaunting your communication skills is never a bad idea.
- Network. If you want to get yourself out there, then you have to work at it. In other words, there’s no way anyone will know you exist if you don’t show them. To that end, use social media, peruse other websites and blogs, and then get in touch with those who share similar interests and ideas. That way you can make contacts that will prove invaluable in the future when you’re looking for a job.
- Offer your services. Once you establish your interests, platform, and network, then you can start reaching out. Offer to help others. For example, if you’re a good photographer and you can prove it (on your blog or website, remember), then why not offer to snap some pictures at weddings, or other events where pictures are necessary? That way you’ll spread your name and expertise through practical work experience, which is hugely beneficial to your resume even if you’re not getting paid.
- Don’t be afraid. Sure, the world is a big place and it seems even bigger when you’re trying to make your mark, but with a little elbow grease and a solid attitude then there’s no reason why you can’t be successful. So get out there, hone your craft and vision, and talk about yourself like you’re the best thing ever.